Showing posts with label Theory. Show all posts
Showing posts with label Theory. Show all posts

Saturday, January 11, 2014

Internet Marketing Definition

Of course we have heard of internet marketing. In a simple internet marketing is marketing and selling a product that is made ​​online. In this process the consumer does not have to leave the house to get a goods and services he wants, but rather sit back in front of the computer while drinking juice. In today's world, internet sales has been done, both for product information, goods or services. This is certainly influenced by the internet community needs increased dramatically. It is this factor that makes internet marketing (internet marketing) becomes a lifestyle in the process of buying and selling products. For example, sites that use the system Internet marketing in marketing and selling the products is Amazon and ClickBank.

According to Boone and Kurtz (2005) e-marketing is one of the components in e-commerce with a special interest by marketers, the strategy-making process, distribution, promotion, and pricing of goods and services to market share the Internet or through other digital equipment.

Meanwhile, according to Strauss and Frost (2001) e-marketing is the use of electronic data and applications to the planning and implementation of the concept, distribution, promotion, and pricing to create exchanges that satisfy individual and organizational objectives.

Online Business and Internet Marketing have the same meaning or the same meaning that is the same - each has a goal to earn revenue through cyberspace. But for Internet Marketing is more oriented towards knowledge or techniques - techniques to get money from the online business. So it can be concluded that Internet Marketing is a science that shall be used for each person who wants to develop a business or earned income from the internet. By knowing how and Internet Marketing strategy right then you will understand the basics of marketing through the internet.

Just like conventional marketing activities, the activities carried out in Internet Marketing is generally not far from matters relating to the supply of products, advertising, the prospect of prospective buyers / customers, as well as writing sentences offers (sales letter) and so on. The difference is the medium, ie, by utilizing the existing facilities on the Internet, both paid and free facilities.

There are various steps that can be done in internet marketing, such as SEO (search engine optimization), social media and forum marketing, video marketing, and blog reviews. There are other advantages of internet marketing, which we will be assigned the prospective buyer really targeted (they are really looking for or like products or services that we have).

For example, if you have the skill or ability to sell the product - the product of a manufacturer or a more familiar Affiliates. Then you certainly need what is called a place or container to promote. Then you create a blog or website and you develop the blog with a variety of techniques to bring visitors so that they (visitors) to buy products from you. By creating and developing this blog you are applying the techniques of Internet Marketing. And many other Internet Marketing techniques not only to create and develop a blog, I give you an example to promote through the forum - forums, through social networks, websites classified ads, online chat, etc.

So little knowledge about Understanding Business Online and Internet Marketing can I pour in this paper. Maybe if there are colleagues - colleagues who has an idea or other ideas about online business go ahead to write in the comment box below. So and Hopefully Helpful.

Investment and Risks Investment Definition

Developments in all sectors of business either, communications, business, agriculture, and even investment seems increasingly rapid progress over time. Easy-paced modern era offers workmanship, use, and very practical use. It does not escape from the world of investment. Investment is to spend some money or save money on something with the hope that the financial benefit.

Examples of investment is the purchase of a financial asset such as bonds, stocks, insurance. Can also purchase items such as a car or a property such as a house or land. More breadth of investment can mean the purchase of capital goods production in an effort to purchase the machine for example. Even the provision of education and training for employees who make more proficient in the work can be regarded as an investment. The similarity of all the above investment is hope of gain at a later date.

Investment is often also called investment or capital formation. So an expenditure can be regarded as an investment if it is intended to increase production capability. Investment is important in the economy. In economic terms there is "there is no (economic) growth without investment". This statement implies that the investment has a very important role in economic development, even if the investment is not the only component of economic growth. In economic development, investment has two important roles.

First, the role in the short-term form of influence on aggregate demand which will lead to greater output and employment. Second, the effects on capital formation. The investment will add to the variety of equipment, machinery, buildings and so on. In the long term, this will increase the potential output and encourage sustainable economic growth.

Ownership of financial assets in order to invest in an institution / company can be done in two ways:
  1. Direct investment (direct investing) Interpreted as an ownership of securities directly in an institution / company that has been officially specified in going public with the purpose of obtaining a profit rate of dividends and capital gains.
  2. Indirect investment (indirect investing) Occurs when a traded securities held back by investment companies that serve as intermediaries. Ownership of assets is done indirectly through financial institutions listed, which acts as an intermediary. In his role as an indirect investor, middlemen get dividends as well as in direct investments and capital gains or portfolio trading results does.
Investment theory, is the theory of demand for capital. Some of the application of the theory is still in business investment, residential investment, and inventory investment. First, it must understand the dynamics of investment and capital is determined by the "stylized fact": the investment flows are too small compared to the capital stock. Investing often refers to the purchase of financial assets or physical, we say someone "invest" in stocks, bonds, and home when he bought the asset.

All types of investment always has the risks, there is no risk-free investment, the risk is always inherent in any large or small investment and can also be said that high yields are also high risk thus required an understanding of the risks associated with alternative investment vehicles which may consist of risk liquidity, uncertainty of outcome, yield loss, impairment of investments until the investment is risk of loss of capital.

Saturday, January 4, 2014

Objective of Business Policy

The role of business is very important in people's lives, because through the business activities of a company will be able to meet any needs of diverse consumers, so that consumers feel satisfied. Any company that is performing well then able to provide satisfactory services to its customers. Business opening a new field for the local community, so as to reduce the amount of unemployment there.

In the Scope of business there is definitely a Objective of Business Policy, among others:

Protect small and medium enterprises.
Business policies designed to protect small and medium enterprises, because the majority of business in our country is dominated by medium businesses upwards. This policy allows u To ​​prevent small businesses do not have knocked and tried to land or territory. Though it is small businesses that need to be developed so that it can be bigger and have a competitive edge.

Protect the surrounding environment.
Doing business or businesses in our country has rules, and it is required. The rules include the goal to not damage or negative impact on the environment around the area where the business is. Not be justified if the place to dispose of waste utilized by people around, like a river. Given this policy, then the business will also minimize the negative impact that would impact the residents and the surrounding environment.

Protecting consumers.
Good business is a business that emphasizes service to consumers. Consumer is the king who needs to be protected. Consumers do not get hurt or let down by the ingestion of services or goods produced from these businesses. All consumers should be given to the best and the maid had to prime. If consumers are protected and get the best out of these businesses, consumers did not hesitate to work together again.

Government revenue.
The number of businesses operating in our country is of course also provide benefits for our country as well. Beroperassi business has an obligation to pay taxes to the government. This is what we often call the exchange. The more profit / effort profits from a business, the greater the tax he had to pay state and vice versa. Foreign exchange earned is used again by the government to carry out development in each region.

It is inevitable, that the business requires skill, talent, and habits. Expertise is needed because there is no one who can master the whole thing. If you want to go into business, learn from real business people, people who are struggling in business, and have the expertise and successful business in the field. That is why, it is important to learn business practice, as will many other knowledge that can be gained in the course in business.

Four Types of Business Markets

In all aspects of the business to deliver the goods through a productive channel of purchase by selling raw materials to finished goods. In capitalist economies, where most businesses are owned by private parties, business formed to make a profit and increase the prosperity of their owners. The owners and operators of a business get rewarded according to the time, effort, capital they provide. But not all businesses pursuing this advantage, such as business co-operative that aims to improve the welfare of the people. This business model contrasts with the socialistic system, where big businesses are mostly owned by the government, the public, or the union.

The word business itself has three uses, depending on the use of the singular word can refer to business entities, namely the unity of the juridical (legal), technical and economic aims for profit or gain. Wider use may refer to all activities undertaken by community providers of goods and services

Based on the type, the business consists of 4 different types of businesses monopsony, oligopoly, Oligopsony, and Monopoly. Here is a further explanation of the four types of business:

Monopsony
Monopsony, is a state in which the business actors controls the supply or acceptance into a single purchaser of goods and / or services in a commodity market. Monopsony conditions often occur in areas of industrial plantations and animal pieces (chicken), so the bargaining power in price for farmers is moonshine. Needs to be further studied the impact of this phenomenon, whether there are other factors that lead to monopsony that affect the welfare of farmers.

Oligopoly
Oligopoly market is a market in which the supply of one type of goods controlled by a few companies. Generally, the number of firms is more than two but less than ten. In an oligopoly market, each company is positioning itself as a part of the game tied with the market, where profits they get depends on the behavior of their competitors. So that all promotional efforts, advertising, new product introductions, price changes, and so on is done with the aim to keep customers from their competitors.

Oligopsony
Oligopsony, is a state in which two or more business actors to control the supply or acceptance into a single purchaser of goods and/ or services in a commodity market.

Monopoly
Market monopoly is a market form in which there is only one seller that dominate the market. Determinants of prices in this market is a seller or often referred to as a "monopolist". As a determinant of prices (price-maker), a monopolist can raise or reduce prices by determining the amount of goods to be produced. the fewer goods are produced, the more expensive the price of the goods, and vice versa. However, the seller also has a limitation in pricing. If the pricing is too expensive, then people will postpone purchases or trying to find or make a substitution goods (substitutes) the product or even worse look for it on the black market (black market).

The nature of business is real altruism. It's not just the concept of glory and spirituality. This business concept. Even the business itself is essentially spiritual. True business must be based on spirituality and will result in a higher level of spirituality, both for the actors and customers. People who serve others with high expertise will be an important and valuable person.


Friday, January 3, 2014

Understanding Business Ethics

Ethics is derived from the Greek word ethos which means shelter, pastures, stables, habits, customs, character, feelings, attitudes, ways of thinking. The plurality is taetha, which means customs. In this case, the word with the same understanding of moral ethics.

Ethics as a Practical
Values ​​and moral norms as far as practicable or it is not practiced although should be practiced.
What to do as far as appropriate or not in accordance with the values ​​and moral norms.

Ethics as Reflection
Moral reasoning to think about what it does and especially about what to do or not to do.
Speaking of ethics as praxis or taking ethical praxis as its object.
Highlight and assess the good and bad behavior.
Can be run on the popular level as well as scientific

Business ethics are ways to perform business activities, which covers all aspects relating to individuals, companies, industries and communities. All of this includes how we run our business fairly, in accordance with applicable law, and does not depend on the position of the individual or company in the community.

Business ethics is broader than the requirements prescribed by law, an even higher standard than the minimum standards required by law, because the business activities often we find the gray areas that are not regulated by law.

Basic Business Definition

In economics, business is an organization that sells goods or services to consumers or other businesses, to make a profit. Historically the business word of English business, busy from the word which means "busy" in the context of the individual, community, or society. In that sense, busy with activity and profitable work.

In capitalist economies, where most businesses are owned by private parties, business formed to make a profit and increase the prosperity of their owners. The owners and operators of a business get rewarded according to the time, effort, or capital they provide. But not all businesses pursuing this advantage, such as business co-operative that aims to improve the welfare of all its members or institutions that aim at improving the welfare of the people. This business model contrasts with the socialistic system, where big businesses are mostly owned by the government, the public, or the union.

Etymologically, means business circumstances in which a person or group of people busy do work that generates profit. The word "business" itself has three uses, singular use of the word can refer to business entities, namely the unity of the juridical (legal), technical, and economic aims for profit or gain. Wider use may refer to a particular market sector, such as "television business." Using the most widely refers to all activities undertaken by community providers of goods and services. Nevertheless, the definition of "business" right is still a matter of debate to this day.

So business in the broadest sense is a general term that describes all the activities and institutions that produce goods and services in everyday life. Business as a system that produces goods and services to satisfy the needs of the community.