According to Boone and Kurtz (2005) e-marketing is one of the components in e-commerce with a special interest by marketers, the strategy-making process, distribution, promotion, and pricing of goods and services to market share the Internet or through other digital equipment.
Meanwhile, according to Strauss and Frost (2001) e-marketing is the use of electronic data and applications to the planning and implementation of the concept, distribution, promotion, and pricing to create exchanges that satisfy individual and organizational objectives.
Online Business and Internet Marketing have the same meaning or the same meaning that is the same - each has a goal to earn revenue through cyberspace. But for Internet Marketing is more oriented towards knowledge or techniques - techniques to get money from the online business. So it can be concluded that Internet Marketing is a science that shall be used for each person who wants to develop a business or earned income from the internet. By knowing how and Internet Marketing strategy right then you will understand the basics of marketing through the internet.
Just like conventional marketing activities, the activities carried out in Internet Marketing is generally not far from matters relating to the supply of products, advertising, the prospect of prospective buyers / customers, as well as writing sentences offers (sales letter) and so on. The difference is the medium, ie, by utilizing the existing facilities on the Internet, both paid and free facilities.
There are various steps that can be done in internet marketing, such as SEO (search engine optimization), social media and forum marketing, video marketing, and blog reviews. There are other advantages of internet marketing, which we will be assigned the prospective buyer really targeted (they are really looking for or like products or services that we have).
For example, if you have the skill or ability to sell the product - the product of a manufacturer or a more familiar Affiliates. Then you certainly need what is called a place or container to promote. Then you create a blog or website and you develop the blog with a variety of techniques to bring visitors so that they (visitors) to buy products from you. By creating and developing this blog you are applying the techniques of Internet Marketing. And many other Internet Marketing techniques not only to create and develop a blog, I give you an example to promote through the forum - forums, through social networks, websites classified ads, online chat, etc.
So little knowledge about Understanding Business Online and Internet Marketing can I pour in this paper. Maybe if there are colleagues - colleagues who has an idea or other ideas about online business go ahead to write in the comment box below. So and Hopefully Helpful.
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